TECHtonic: Trends in Technology and Services
TECHtonic: Trends in Technology and Services
Technology & Services Industry Association
130. Beyond Billable Hours in Professional Services with Certinia
34 minutes Posted Jul 10, 2026 at 9:00 am.
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AI is redefining professional services, shifting the focus from billable hours to measurable business outcomes. Thomas Lah sits down with Deb Ashton of Certinia to discuss how leading organizations are using AI, outcome-based delivery, and customer success to build the next generation of services.