TECHtonic: Trends in Technology and Services
TECHtonic: Trends in Technology and Services
Technology & Services Industry Association
106. No Seats Just Value as Docusign Redefines Customer Success
41 minutes Posted Jul 18, 2025 at 9:00 am.
0:00
41:22
Download MP3
Show notes
Thomas Lah talks with Kelly Morgan, Chief Customer Officer at Docusign, about how the company successfully transitioned to a 100% usage-based pricing model by reshaping customer success, merging renewal and adoption roles, and focusing on value delivery in a data-driven, AI-powered world.