TECHtonic: Trends in Technology and Services
TECHtonic: Trends in Technology and Services
Technology & Services Industry Association
96. The AI-Powered Future of B2B Marketing
42 minutes Posted Feb 28, 2025 at 10:00 am.
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Take an in-depth look at how AI is transforming B2B marketing by replacing outdated lead generation models with multi-threaded engagement, AI-driven personalization, and a collaborative approach to Account-Based Marketing (ABM).