Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Metis Strategy
How Bobcat CDO Roy Greco Is Building a Digital Foundation for AI and Growth
29 minutes Posted Sep 14, 2026 at 7:00 am.
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Show notes

Bobcat is transforming machines that were once physical “tool carriers” into software-enabled, connected products. Behind that evolution is a broader effort to modernize the digital foundation of the business.

In this episode of Technovation, Peter High speaks with Bobcat Chief Digital Officer Roy Greco about harmonizing global processes, building a trusted data intelligence platform, and scaling practical AI applications.

They explore how Bobcat is:

  • Building a digital foundation for faster growth
  • Preparing trusted data for AI and analytics
  • Applying AI to equipment service and logistics
  • Bringing voice-enabled AI into machines
  • Using connected equipment to improve customer uptime

This episode is presented by Tines — Freedom to build. Complete security. No compromises. Learn more at tines.io

This episode is also presented by Retool — Build internal software better, with AI. Learn more at retool.com