No fluff. No Bullsh*t. No excuses. In this episode we sit down with Jason Raede, CTO @ the startup Fincura to explore what it takes to build a culture from scratch. Importance of measuring everything (and improving on it). Having mutual accountability between engineering & business. Having skin in the game. Proactive communication. Screwing up. Learning from mistakes. Importance of having a clear mission. Be good. Be Happy. Keep learning.