His name is Mike Caulfield.  He is at the forefront of battling the flood of misinformation that is flooding the world today.  As the author of Web Literacy of Student Fact Checkers and those who care about Facts, he was an early believer in the idea of civic digital literacies since 2016.   SIFT, otherwise known as The Four Waves, is a methodology employed in this synthetic world to separate the facts from digital fiction. 

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