In this end-of-year podcast of TechFirst for 2023, host John Koetsier explores the future trajectory of Virtual Reality (VR) technology, especially its potential in 2024. The podcast features Rolf Illenberger, founder & CEO of VR Direct, who believes that 2024 will be a critical inflection point for VR with wide-scale adoption, particularly in enterprises. There is notable discussion on different VR headsets including the Meta Quest Pro, Quest Three, and the upcoming Apple Vision Pro, as well as the role of AI in VR. The conversation also dives into the challenges and opportunities VR presents for both the consumer and enterprise markets, with an emphasis on the need for intuitive user interfaces and valuable use-cases. The podcast concludes with Rolf's prediction that by the end of 2024, it would be vital for every enterprise to have a VR strategy.