PewDiePie is the top creator on YouTube, with over 107M subscribers and 26B views. Now he’s coming to Facebook, and we’re chatting with the cofounder of the company making it happen.

Jellysmack is an influencer platform whose creators have a combined 10 billion monthly video views and reaches 125M unique viewers just in the United States. Co-founder Michael Philippe chats with us about bringing PewDiePie to the platform: why, how, what content, what's changing, what's not, and who he thinks PewDiePie's fans will be on Facebook.

We also chat about the changing media/creator/influencer landscape, and what this is growing into.