Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That’s exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

Get the story in my Forbes column here:

https://www.forbes.com/sites/johnkoetsier/2020/09/25/heres-how-apple-could-use-new-podcasting-acquisition-scout-fm/

And, if you'd like to ping me (check the last 30 seconds of the podcast), here I am on Twitter:

https://twitter.com/johnkoetsier