The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps. 

That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy?

In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.