NEXT with John Koetsier
NEXT with John Koetsier
John Koetsier
TFD9: Future proofing, digital transformation, and more ... what brands need to do in 2020
16 minutes Posted Jan 21, 2020 at 12:06 am.
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Why is technology so important for the next decade of business?

Why is every company a tech company?

And how are expectations changing over the next decade?

I talk about State Farm, NASCAR, Allbirds, and TikTok in an interview with Sean Moffit of FutureproofingNext.