In 2015, Snapchat released its first set of augmented reality (AR) filters with instant success. The first iterations of these “Lenses” were limited to heart eyes, puppy ears, and other quirky embellishments for selfies that captured the hearts of users around the world.
Now more brands are trying to get in on the action—it seems as though AR try-ons could be the future of fashion. Some businesses are already integrating AR try-ons into how they market their products. Luxury fashion retailer Farfetch, for instance, has integrated cloth simulation into their Snapchat campaign, allowing customers to see how the clothing might move in real life without actually putting anything on.
How will virtual fitting rooms impact your shopping habits?
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