In an age where the internet has made shopping from home a breeze, many experts have predicted the end of the brick-and-mortar store as we know it. But physical stores have shown resilience, and are now offering sci-fi movie-level tech advancements that are making it worthwhile to go to the store.

Vodacom has taken the lead with this, equipping several of their physical stores with tech advancements and solutions to make them more efficient and fun to visit. Here we speak to Sam Botha, Managing Executive of Retail Operations and Branded Channels at Vodacom. She discusses the future of tech-enhanced physical stores, what kind of tech is driving this revolution, how this tech benefits consumers and why you should still go to a store.