User experience has become the face of a company’s brand and one of the key differentiating factors in distinguishing one brand from a competitor. An exceptional customer experience, can lead to better customer loyalty and ultimately, market dominance.

In this week's podcast, I welcome back Tomas Sallies, Head of Customer Experience, PagoNxt. In our previous episode, Tomas shared his experience on how to achieve a better online CX in B2C. Now he returns to discuss his latest challenge in building a B2B CX from scratch with a new Fintech company. We look more closely at the challenges Tomas is facing, how he is overcoming them, and finally, how he strives to change the B2B experience. Tune in, enjoy!