This week we sit down with Peter Van der Westhuizen at Linnworks to discuss how to go about building a joint GTM framework with your partners. Peter goes through his 5 pillars of a solid framework and we also discuss the complexities of where to start when you inherit a partnership as the channel manager.

Peter Van der Westhuizen is currently the Senior Partner Account Manager at Linnworks, an ecommerce inventory and order management software that helps retailers automate processes, reduce costs & grow their business. Previous to this role he was a Senior Strategic Partner at BigCommerce. If you would like to connect with Peter and learn more about Linnnworks, you can reach out to him at [email protected].