<p>Mark Zuckerberg and Bill Gates eclipse the imagination as founders of tech behemoths. But being a computer science major isn't the only way to succeed in tech, either as a founder or an executive.</p> <p>Host Sophia Matveeva was initially embarrassed of her status as a non-technical founder when she was building her first business. Now, Tech for Non-Techies is a thriving business. No one expected that, least of all its founder.</p>

The Most Important Thing About Tech

If you want to build new things and be known as the innovator in the room — this is your show.

Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it.

The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. 

It's the ability to figure out what is worth building, why it is worth building, and how to make it work. 

Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top.
 
Almost nobody teaches it.

I do.

I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. 

I have over 800 alumni across four continents.

This is not theory. 

It is the thinking, tested at the highest level, and now yours.