In today's episode, Flavilla is joined by Will Critchlow. They discuss why SEO is more than keywords and how to do it right at different stages of your business.

Will Critchlow recently sold Distilled, the business he co-founded in 2005, to digital marketing agency Brainlabs.

At the same time, he spun out SearchPilot, their technology business into an independent startup.

He's now splitting his time between running SearchPilot and guiding SEO efforts at Brainlabs.

To connect with Will, CLICK HERE
To visit SearchPilot's website, CLICK HERE
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