Tech Bound Podcast
Tech Bound Podcast
by Kevin Indig
Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"
51 minutes Posted Nov 18, 2020 at 6:54 pm.
Introduction
Fanboying each other
What to learn about content marketing from being a pastor and US Army officer
Aaron's research process for copywriting
What is "the code"?
"ground zero" keywords
Going from creator to VP of Marketing
Tools to measure Growth
Where the biggest drop-off along the funnel happens
Human irrationality in marketing
non-linear buyer journeys
Aaron's "Zone of Genius"
The "Sticking Point:" of content
Rapid-fire questions
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51:34
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Show notes
Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!
Timestamps:
Show notes:
https://commonthreadco.com/
https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981
https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula
https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business
https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast
https://www.iconicontent.com/blog/rejection-and-success
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