Tech Bound Podcast
Tech Bound Podcast
by Kevin Indig
The state of AI and SEO w/ Christopher Penn
50 minutes Posted Sep 22, 2020 at 5:00 am.
Introduction
The impact of GPT-3 on SEO
The AI-powered SEO process
Using Markov Chains for analytics and conversion attribution
Tools SEOs can use for machine learning
Do keywords still matter in an AI world?
Challenges that come with AI-generated content
Old knowledge is dangerous
Decay in Marketing
Optimization vs. Innovation
What Christopher is curious about at the moment
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50:49
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Show notes
Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics.
In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process.
Timestamps
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Show notes
https://www.christopherspenn.com/
https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/
AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/
Marketing over coffee: https://www.marketingovercoffee.com/
IBM watson: https://www.ibm.com/watson
Google AI blog: https://ai.google/
Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb
Quanteda: https://quanteda.io/
Stylometry: https://en.wikipedia.org/wiki/Stylometry
Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7
Aleyda Solis: https://www.aleydasolis.com/en/
Danny Sullivan: https://twitter.com/dannysullivan
Bill Slawski: https://twitter.com/bill_slawski
Simo Ahava: https://twitter.com/SimoAhava
Lunchtime Pandemic: https://lunchtimepandemic.substack.com/
Trustinsights: https://www.trustinsights.ai/
#marketing #ai #machinelearning #seo