Tech Bound Podcast
Tech Bound Podcast
by Kevin Indig
Making enterprise SEO work w/ Jared Gardner
53 minutes Posted Sep 10, 2020 at 9:36 pm.
Introduction
The hourglass-shaped marketer
Asking your manager for more responsibility
The transition from individual contributor to manager
How to teach people skills
Working on weaknesses
Agency vs. in-house
Going broad vs. deep
The key to getting things done in the enterprise world
How to evangelize SEO in-house
Making decisions based on uncommon data
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53:40
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Show notes
Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work.
Timestamps:
Show notes:
Jared on Twitter: https://twitter.com/digagardner
Jared on Linkedin: https://www.linkedin.com/in/jareddgardner
T-shaped marketer: https://sparktoro.com/blog/the-t-shaped-web-marketer
CXL article by Jared: https://cxl.com/blog/enterprise-seo/