3 Takeways

1. Observational research difference between asking questions and observing.
2. One location CRUSHING it and one FAILING. Similar Demos. How can you explain the differences?
3. Cambridge analytica. What is Lydens opinion on data privacy?

Bio

Lyden is the Cofounder of Spatial, the world’s first human-driven layer for cities. A Techstars company. Before Spatial Lyden was an Ethnographic Research consultant for brands like P&G, JnJ, Intel and an adjunct professor of Ethnography at Miami University. He also founded Campus Solutions which he sold in 2014. In eighth grade, he pitched a no-hitter.