Talk Highlights: <ul> <li>The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.</li> <li>Data democratization.</li> <li>Why mobile data is the new “true trade area.”</li> </ul> Speaker Bio: Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.

004 Jim Balis, CapitalSpring

Brick and mortar isn’t dying, just evolving. Tyler Carlson of SiteZeus sits down with retail industry experts to discuss the intersection between retail and technology, how these individuals embraced or avoided this evolution, and how that affected the business.