Harvard University economist John Y. Campbell and Imperial College London economist Tarun Ramadorai were both drawn to the field's blend of history, human behavior and analytical rigor. Together, they wrote the book Fixed, in which they make the case that economic education is a key part of helping consumers navigate a diverse landscape of financial products. Speaking with St. Louis Fed Economic Education Officer Scott Wolla, Campbell and Ramadorai also discuss practical ways teachers can help students better understand markets, incentives and consumer choices.