Tayla Sutherland is a born and bred Cape Tonian who now resides in Sydney, Australia. Tayla completed her Bachelors and Honours at Vega in Art Direction and in Brand Communication and moved to Sydney to pursue a Masters in Strategy, Entrepreneurship, and Marketing. While she was a student in Sydney, she realised that there was a gap in the South African market for “beautiful online boutiques”, which pushed Tayla to launch her eCommerce biz BLVD Boutique in 2017.  

BLVD Btq ships bespoke female clothing items from Australian boutiques at an affordable price to the South African market. Starting with a #styleinspo page on IG to launching an #instagramshop with over 27K followers, selling out on items and having to set up #preorderlists, it is safe to say that the South African market has taken to this bespoke online boutique!  

We speak about how Tayla launched her #onlinebusiness, her marketing strategy during COVID-19, taking a social stand as a business on social media, and some fun playing a round (or two) of 30 Seconds. Did I mention I managed to get an #EXCLUSIVE announcement from Tayla about what to look forward to this coming October/November 🤩

Instagram: https://www.instagram.com/blvdbtq/