In the first of a weekly series of podcasts by TD’s CEO Brett Henry and a special guest, we talk about the startling statistic that, by 2030, it is forecast that two-thirds of the global middle class will be living in Asia. In contrast, North America and Europe will only account for a fifth of the world’s middle class population. In the next 10 years, the number of middle income earners will balloon five times up to 3.2 billion and will be the biggest group of consumers that companies should take notice. Some of the important factors of the rising of the middle class, according to Graham Brown, are, increasing wages, experiential travel, local inbound markets – an industry run by Asians for Asians.