<p>This is a conversation with the CEO of HiBar Hospitality Group, Jeff Chandler. HiBar is the newly formed entity that runs Hopdoddy Burger Bar and Grub Kitchen & Bar, both experiential combinations of premium burgers and a bar setting. Enjoy!</p>

The Tastemakers podcast is a behind the scenes look at the marketing of food and restaurants. We're talking to people in the business of selling food including founders, marketers, chefs, investors, technologists and data analysts to find out how they do their part creating experiences that their customers love. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.