On 4/20, the *highest* of holy days for many (ahem), Danielle and Kaleigh meet up with Ricardo Baca, founder of Grasslands, a journalism-minded agency for cannabis companies. Ricardo and his work have been featured in Rolling Stone, Forbes, The Colbert Report, NPR’s All Things Considered, the TEDx and SXSW stages, and he was named one of Fortune’s “7 Most Powerful People in America’s Marijuana Industry” in 2016.

Ricardo walks us through the marketing and growth barriers for cannabis industry companies in the current climate, as well as the best ways for both business owners *and* those who…par-toke…to approach the industry ethically, responsibly, and humanely, remembering a not-long-ago-at-all time when the War on Drugs destroyed the lives of countless people for engaging in the same marketplace people profit off of today.

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