The gag, codified as it was on slapdash websites like Bros Icing Bros, was simple: hide a Smirnoff Ice for your bro to find, and he’d have to get down on one knee and chug it. But even at the time, icing's social and commercial impacts were a bit more complicated, and its legacy is a fascinating example of how the early social internet shaped (and scandalized) the beverage alcohol business. Joining Taplines today to discuss icing’s indelible, low-ABV legacy is Brandon Wenerd, the publisher of BroBible dot com, which covered the viral phenomenon in real-time as the Aughts came to a close. Don't forget to like, review, and subscribe!<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Solving the PBR Paradox

It’s modern American history, one beer at a time! Join VinePair contributing editor and columnist Dave Infante for Taplines, a weekly interview series with brewing icons, industry insiders, and outspoken experts about the United States’ most beloved and best-selling beers. Bros discussing their favorite IPAs, this ain’t. Taplines is a mix of journalism, history, and beer that you won’t find anywhere else but the VinePair Podcast Network. Hosted on Acast. See acast.com/privacy for more information.