Bringing offline businesses online, known as digital transformation, is a huge opportunity. There are entire industries where the efficiencies of digital tools and workflows haven’t penetrated. That’s changing with the market today valued at $535B and anticipated to grow to $3.3T in the next decade.Out guest today is helping lead that transition in the health and wellness services space. Matt Danna is the Co-Founder and CEO of Boulevard, a vertical SaaS that describes itself as “the first and only client experience platform for appointment-based, self-care businesses.”About Matt Danna:Matt Danna is the co-founder and CEO of Boulevard, a provider of the client experience platform used by more than 25,000 professionals to power more than 2,000 salons, medspas, and other self-care businesses across the US.Prior to co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology.In this episode we discuss:

How Matt got into tech and startups

The opportunity they saw with Boulevard

What market validation Boulevard did

Why the founders worked for free at salons

Biggest takeaways from the pre-launch market research

How they knew their MVP was ready to launch

The early bootstrapped days of Boulevard

Early employees and financing

Leaving stealth and launching publicly

Early successes and challenges

Why they spun up their own FinTech solution

How they reacted to COVID

Scaling rapidly while sticking to their vision