Show notes
Subscriptions are taking over the world, but it can often be a challenge for smaller e-commerce sites to add and service this new sector on top of their existing business, Upscribe is here to fill that niche for Shopify shops and other e-commerce platforms. We talk with Dileepan Siva, founder and CEO, about what he’s building, the e-commerce landscape, and how to reduce churn and increase loyalty through smarter subscription offerings.About Dileepan Siva:Dileepan grew up across three continents and four countries before the age of ten. His dream job growing up was to be the UN Secretary General. After graduating from UC Berkeley and getting an MBA from Harvard, he went on to be an advisor for the US and UN in war-torn countries.After his time in government and politics, he moved to consulting and tech operations at Ebay, and Twitter, before becoming a founder for himself. Upscribe was founded in 2019 and recently closed a $4M seed round lead by Uncork Capital.In this episode we discuss:01:24 The evolution of the subscription economy03:09 What has caused the shift to subscriptions?06:13 The technologies that have helped enable subscriptions08:25 How companies can start into subscriptions10:27 Why Shopify and CAC has changed the game in e-commerce12:15 How non-SaaS businesses can implement subscriptions13:52 Why subscriptions are not just yesterday’s box companies15:25 What is the best strategy for pricing your subscriptions17:24 Why bundling is so important to e-commerce19:21 The importance of data and personalized marketing with subscription21:18 How companies should think about retention in relation to growth24:05 Dileepan’s best advice for a company just starting a subscription service26:18 Targeting data that Upscribe uses to upsell customers27:22 Why smart subscriptions is a good idea29:14 The decision to take on funding from UncorkFast FavoritesPodcast:Invest Like The BestNewsletter/BlogScott GallowayTech GadgetSony HeadphonesTrendThe future of workBookUntethered Soul by Michael SingerFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com
