Show notes
What if you had a psychic digital gift concierge to help improve your corporate prospects and perhaps rid you of some decision fatigue in the process? That’s where Greg Segall, design/UX enthusiast and e-commerce expert comes in. How has this $120B industry evolved in a world where interpersonal exchange seems like an artifact of the past? All this, and more on today’s episode.About Greg:Greg Segall is an entrepreneur, executive, and supply-chain manager. He is the founder and CEO of Alyce, an AI powered corporate gifting platform. He was also founder and CEO of One Pica (now Astound Commerce), a global e-commerce agency, until 2012. Greg graduated from Boston University with a Bachelor’s degree in Design and Computer Science.Support for this podcast comes from Silicon Valley Bank“What’s next?”“What if?”“Now what?”Silicon Valley Bank understands these questions can keep founders up at night.For over thirty-five years, Silicon Valley Bank has helped high growth companies through scalable financial solutions, plus insights and expertise that many other banks just can’t.In 2019 we opened an office in Toronto dedicated to lending to Canadian businesses and their investors.Find out more at svb.com/CanadaSilicon Valley Bank – Built for What’s Next.In this episode we discuss:02:58 The current state of the corporate entertainment world and challenges companies face07:04 Why startups and technology companies have taken a liking to corporate gifting recently09:21 How to scale authenticity when it comes to one-to-one interactions16:35 Attention vs. action in a digital age18:44 Swag as a tool to build affinity for a brand21:43 How Alyce personalizes gift-giving26:13 Measuring ROI in corporate entertainment29:37 Following up with clients after hosting events and converting leads into opportunities35:00 How the market is going to move into more intimate environments40:36 Alyce’s growth planFast FavoritesPodcastsMasters of ScaleSaastrNewsletter/BlogMorning BrewTech GadgetEcho BikeNew TrendThe Push/Pull/Legs RoutinePeople to FollowJeff CavaliereBookThe Hard Thing About Hard Things by Ben HorowitzFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com
