The most dangerous place a business leader can be right now is standing still while AI reshapes everything around them. In this episode of Olympic Minds: Leadership Beyond Limits, we tackle the question every entrepreneur and executive is quietly wrestling with: How do I use these new tools without losing the human edge that makes me different?

Host Sherry Winn, two-time Olympian, national championship coach, and CEO of the Winning Leadership Company, sits down with Alan Stern — founder of Personal Marketing Inc., 20-year entrepreneur, and one of the most practical voices in the AI marketing space. Alan shares how he built two businesses from the ground up — a DJ company started as a teenager and a marketing consultancy that replaced his corporate career — by mastering the intersection of personal branding, problem-solving, and AI-powered strategy.

In this episode you will learn:

How to use AI tools like ChatGPT in under two minutes to identify your niche, define your audience, and sharpen your messaging

Why personal brand beats product brand — and how to position yourself as the only logical choice in your market

The surprisingly simple content strategy (humor + advertising) that gets your message shared without spending a dollar

From the HEAT method to the two-second content rule, Alan delivers real tools that any leader, entrepreneur, or sales professional can implement today — no tech background required. If you're ready to stop guessing and start growing, this episode is your blueprint.

Tune in, subscribe, and pass it along to the leader in your network who needs to hear this.

Guest: Alan Stern:(https://www.linkedin.com/in/thisisalanstern/)

Host: Sherry Winn: (https://www.linkedin.com/in/thewinningleadershipcompany/)

Sound: Mahesh R

Producer: Archita Puranik