In this episode of Talking with the Experts, guest Theresa Houghton shares how sharing your company's vision, mission, and journey with customers can create powerful emotional connections to help your business succeed. He also explains that customers engaged with your story are more likely to share it with others, which can generate free word-of-mouth marketing.

As Chief Nerd at The Modern Health Nerd, Theresa “Sam” Houghton is helping plant-based, and better-for-you CPG/DTC brands understand their customers and create better content.

Sam graduated from the Bauman College Nutrition Consultant program and the T. Colin Campbell Center for Nutrition Studies Plant-Based Nutrition Certificate program. She uses this expertise to inform the copy she creates for clients.

Her writing appears regularly on NutritionStudies.org and the Upside by VitaCost and has been featured on Green Queen Media. She has been a guest on the Vegan Stories Podcast, Vegan Visibility, the ProteinX Virtual Coffee series, and Let’s Eat with Mark Samuel.

When she’s not writing or cooking, Sam likes to read and study the Bible, cook tasty plant-based food, hang out at farmer's markets and knit crazy socks.

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