Philosophy and branding seem to go hand in hand. It has helped me throughout my career not only from a personal perspective but most importantly from a ‘why does this all matter for an organization’s perspective. There are so many shared tenants that to turn a blind eye to philosophy as a designer and brander could mean you’re missing out on ways to connect and scale. All that aside, I’m thrilled to tell you about that one time I sat down with Jamie Ryder from The Stoic Anthenium, a copywriting consultant helping brands break through by looking inward.