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➡️ Tuvia and Yitzi talk Parsha; Va'etchanan (ואתחנן)  

This week we read one of the most famous, most fundamental Psukim in our tradition - the Pasuk of Shma'a.

Reading through the Psukim, you can't not notice that the way Moshe says the Pasuk, actually isn't as dramatic as we would have thought. He just says it, as part of the flow of his speech, with nothing special around it.

So how come this Pasuk became such an important part of our life? 

What is about Shma'a Yisrael, that makes it so special?