Talking on Tap
Talking on Tap
AB InBev
Brands on a Mission
20 minutes Posted Sep 21, 2022 at 1:13 pm.
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Show notes
In this episode, host Elaine McCrimmon speaks with Dr. Myriam Sidibe – Author, Speaker, and Brand Expert – to discuss Brands on a Mission and her work as one of the world's leading experts of brands that drive health outcomes through mass behavioral change. During her time at Unilever, Myriam conceived and established Global Handwashing Day, a day now now celebrated in over 100 countries and focused on changing the handwashing behaviors of one billion people – the single biggest hygiene program in the world. Led by the power of consumer choice, businesses can both pioneer and operationalize new ways to address social justice.