In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and amplify the passions of their best customers. He also talks about “fandom” being a genuine human connection with like-minded people. David talks about why fandom is so powerful and how it can revolutionize a business.