Sofia is a certified health coach (Institute for Integrative Nutrition, New York) with a PhD in biology/genetics (Toronto, Canada) who uses a scientific approach for maximizing health and fitness. Sofia believes that everyone can live their best possible lives by eating well, constantly testing their personal limits, respecting their instincts, having a curious mind and being authentic.  Talking about Performance is presented by BE Ultimate. BE Ultimate not only offers elite sublimated gear but also Ultimate-specific pants, socks, hats, and more!