Henry and Alex — the two customizers — are bringing art, culture and storytelling into rugby through their unique custom boot designs. 🎨🏉

What started as a passion for rugby and creativity has grown into collaborations with professional players and major brands, creating personalised boots that tell stories far beyond what happens on the pitch.

In this episode, we get into how their journey began, the process behind designing custom rugby boots, and what goes into creating something that genuinely represents an athlete’s personality, heritage and interests. We also discuss their experiences navigating university rugby, professional pathways and building a brand through content creation.

From working with players like Marcus Smith to collaborating with brands such as Canterbury, Henry and Alex explain how they’re using art, social media and storytelling to create a different kind of connection between players, fans and the game.

We also look at the future of rugby culture, sports marketing and how creativity could help rugby reach new audiences. 🎨