Show notes
In this episode of Taking Chances, Shaun Coe sits down with Matvey Sukhanov, founder of Nevermind Media, for a real conversation on modern marketing, personal branding, and what it takes to win attention in 2026.Matvey breaks down why networking is still the fastest path to opportunity, and why storytelling is the skill that separates forgettable brands from brands people actually trust. We talk about how his love for film shaped the way he approaches marketing strategy, pacing, emotion, and audience retention, and how those same principles apply to B2B marketing just as much as consumer.You’ll also hear Matvey’s take on AI in marketing: where it can speed up content creation and execution, and where it can quietly kill authenticity if leaders rely on it as a replacement for real thinking. We get into executive personal branding for C-level leaders, what’s changing in demand gen, why community matters more than followers, and what Matvey is seeing in the European market as it catches up to modern content and positioning.If you’re a founder, operator, marketer, or sales leader trying to build pipeline, build trust, and build a brand that lasts, this episode is for you.What we coverNetworking strategies that create real leverage (not fake “connections”)Storytelling for marketing, sales, and brand positioningFilm influence in marketing: pacing, emotion, retention, and framingPersonal branding for founders and C-level executivesB2B marketing that earns attention and builds credibilityAI tools in marketing: how to use them without losing the human edgeOmnichannel content creation and distribution that does not feel spammyBuilding community around a brand and turning it into momentumLessons from building Nevermind Media and growing in a fast marketThe future of marketing in Europe and where the opportunity is opening upSound bites“The power of networking is immense.”“We had to come up with a product.”“We want to do it with omnichannel.”Chapters00:00 The Power of Networking00:26 Building a Community: The Ring of GrimmIf you drop me 6–10 more timestamp markers (even rough ones), I’ll format a full chapter list that looks clean on both platforms.