A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of embarrassing to admit because she paid me good money, the photos were gorgeous, and she had a great experience. So what happened?
I used to think that delivering a beautiful gallery meant my job was done. But if our clients aren't actually using their photos, they're missing out on so much of the value of a brand session. And that matters for us, too! Today, I'm walking you through what happens between the end of a shoot and the next time a client books you, because the gallery is the middle of the story, not the end.
We're talking:
- Why gorgeous photos don't always translate into photos clients actually use
- The resources I send clients BEFORE gallery delivery
- How to underpromise, overdeliver, and make your galleries feel more valuable
- Why culling your gallery might be your best positioning tool
- Gathering feedback, testimonials, and marketing gold from clients
- Staying connected and planting the seed for their next brand session
Links & Resources
- 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members get a free training November 3, early enrollment access, and exclusive bonuses.
- 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
- 💬 Episode ideas?! Connect with me on Instagram!
Let's Connect:
- Website: maddiepeschong.com
- Instagram: @maddiepeschong
If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨