I just wrapped up a launch with a 12% conversion rate, and I'm gonna tell you all about it. I don't typically take you behind the scenes of my business quite like this, but today I am, because this is the stuff I spend most of my time on now (the education side of my business). And this launch was my best one yet.
In this episode, I'm breaking down the two big tests I ran with this launch of Behind the Shot: going all organic (no ads into the masterclass) and treating Behind the Shot as its own standalone launch instead of always pushing Rebrand. I'm sharing the real numbers, what I learned about my funnel, and what you're probably underestimating the most in your content. If you've ever wondered what actually goes into a successful launch, or you're curious about the education side of business ownership, this one's for you!
We're talking:
- Why I tested an all-organic launch (no ads) for the first time
- The exact numbers: 300+ on the wait list, 36 enrolled, 12% conversion
- How my shot list freebie is quietly doing more work than I realized
- The real amount of content it takes to have a launch like this (spoiler: it's a lot)
- Why I'm rethinking how often I launch Behind the Shot vs. Rebrand
- The mindset shift I want you to have around posting and selling
Links & Resources
- 📷 Behind the Shot: the brand session blueprint that books you more brand work
- ✨ Rebrand: the marketing program to build the visibility that gets you booked out
- 💻 My high-converting freebie: Ultimate Brand Photography Shot List
- 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
Let's Connect:
- Website: maddiepeschong.com
- Instagram: @maddiepeschong
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