Take It Personally
Take It Personally
Maddie Peschong
#180: The Mistake That's Keeping You From Charging 4-Figures
19 minutes Posted Aug 8, 2025 at 9:00 am.
— The mistake that’s keeping you from charging four figures1:40 — Why your photos need more than “just vibes” to be premium2:57 — My client Roxanne: from unsure to confidently charging $3K+3:53 — What clients really get from brand photography6:27 — The importance of consistent client experience9:04 — Repeatable strategy = premium pricing + better referrals9:55 — Why strategic planning helps your clients (and your time!)12:30 — How to build confidence and charge more12:50 — Three things to focus on for strategic sessions15:57 — What’s inside Behind the Shot16:33 — Live call details in BTS + new pricing module17:16 — How to join the course and get $150 off!CONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: the full system of planning, posing, shooting, and delivering, so you can stop feeling like an imposter and start showing up like the expert brand photographer you are. $150 off with code SUMMER25!The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you've been needing to actually finish the courseRoxanne's TIP podcast episodeFull show notes
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You want to charge four figures for brand photography, whether that’s $1,000 or $5,000. But deep down, if you’re still crossing your fingers that your clients are happy with their photos or treating every session like a guessing game, it’s going to be hard to raise your prices with confidence.In this episode of Take It Personally, we’re talking about the one mistake that might be holding you back from charging what your work is worth: not having a strategic, repeatable process behind your sessions. I'm walking you through why your clients are looking for ROI, not just pretty photos, and how a thoughtful brand photography process creates results, for your clients and your business.If you’re tired of feeling unsure about your pricing, nervous on shoot day, or unsure how to talk about the value you provide, this episode is a must-listen.1:07 — The mistake that’s keeping you from charging four figures1:40 — Why your photos need more than “just vibes” to be premium2:57 — My client Roxanne: from unsure to confidently charging $3K+3:53 — What clients really get from brand photography6:27 — The importance of consistent client experience9:04 — Repeatable strategy = premium pricing + better referrals9:55 — Why strategic planning helps your clients (and your time!)12:30 — How to build confidence and charge more12:50 — Three things to focus on for strategic sessions15:57 — What’s inside Behind the Shot16:33 — Live call details in BTS + new pricing module17:16 — How to join the course and get $150 off!CONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: the full system of planning, posing, shooting, and delivering, so you can stop feeling like an imposter and start showing up like the expert brand photographer you are. $150 off with code SUMMER25!The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you've been needing to actually finish the courseRoxanne's TIP podcast episodeFull show notes