Show notes
If you’ve been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you!Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn’t know how to get clients to see that.In this episode, Catie breaks down:How she restructured her packages so price wasn’t tied to timeThe pricing differentiator that made discovery calls effortlessThe confidence shift that turned a $1,500 average into a $3,500 booking—without a single pushbackWhat happened when she leaned into positioning herself as the expertHer top networking move (it wasn’t cold-DM’ing!) that brought in referralsHow the Rebrand community and coaching kept her accountable and inspired00:00 Introduction & Catie's journey from weddings to brand photography02:15 The “good but not great” plateau at $1,200–$1,500 sessions04:10 The moment she decided she needed more than referrals06:05 Why she finally joined Rebrand—trusting a current photographer, not a retired one08:22 Restructuring packages: moving off “hourly” pricing11:45 Discovery calls that sell strategy—not just pretty photos14:30 Booking her first $3,500 session in just 4 weeks17:50 Leveraging referrals and coffee chats for client attraction20:05 The mindset and positioning shifts that made it all click22:40 How the Rebrand community fueled her momentum25:15 Advice for experienced photographers on leveling upLinks & Resources:Join Rebrand (doors close Friday!): https://maddiepeschong.com/rebrandCatie Ronquillo Photography: https://catieronquillo.com/DM Catie about her Rebrand experience: https://www.instagram.com/catieronquillo/