Today I'm chatting with Darby Lyndon about all things brand strategy and how to build a business that is irresistible. We dive into:

• Collaboration over competition with other businesses
• The difference between marketing and brand strategy
• How creating a brand story helps you connect with your audience
• Is niching something that needs to happen
• Brand strategy framework

About Darby Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia's leading travel, property, and retail brands. A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn't know what made their brand unique. Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it! Grab Darby's Free Brand DNA Work Connecting With Our Guest Connect with Darby on Instagram @darbylyndon Darby's website: https://www.darbylyndon.com/ Connect with Nicole on Instagram @theartisansolutions Nicole's website: https://theartisans.com.au/ Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180 Join The Waitlist for the Member's Lounge here: https://academy.theartisans.com.au/members-lounge For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-101/