"Do your research. Do your planning yourself until you get that confidence to project it to the world, and whatever they say will bounce off your armor because you know you're doing the right thing." -Shannon Russell   Thinking about trading your day job for a business of your own? You're not alone—and you're not crazy.   Our hosts, Stephanie McCullough and Kevin Gaines, talk with Shannon Russell, a career transition coach who specializes in helping women reinvent themselves through entrepreneurship. Shannon shares her journey from TV producer to franchise owner to business coach, along with insights from her new book, Start Your Second Act.   They dive into everything from identifying whether your passion project can really become a business to managing financial risks, exploring different business models, and handling the emotional side of career reinvention. Shannon emphasizes the importance of doing your homework—researching the market, testing ideas on a small scale, and being honest about your needs and goals.   Whether you're chasing flexibility, meaning, or a new income stream in your second act, Shannon's here to offer your encouragement and practical advice for building something that truly fits your next chapter!   Key Topics: Shannon Russell's Story

Hobby vs Business

"If It Were a Job, I Wouldn't Enjoy It As Much"

"It's Not Gonna Be an Overnight Success"

Adding Extra Streams of Revenue

The Importance of Having a Mentor or Accountability Group

About Shannon's Upcoming Book

What Shannon Would Do Differently in Business

Overcoming Potential Identity Crises When Entering Your Second Act

Getting Clear On Your "Why"

Takeaways