Taiwan Talk
Taiwan Talk
ICRT
Antony Leung reveals the secret of Pizza Hut Taiwan's viral success
12 minutes Posted Jun 30, 2024 at 6:18 am.
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It would be fair to say Pizza Hut makes headlines just about every time they release a new special flavor. But what inspires Pizza Hut to move outside the box to reinvent its classic offer a few times a year, and often with eyebrow-raising results? Pizza Hut General Manager Antony Leung tells us his story, and that of Pizza Hut's -- giving us a master class in marketing in the process. Hosted by Hope Ngo.


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