If you've ever held yourself back from charging more because you feel guilty, this episode is for you. Whether you're the coach who is convinced that everybody is broke and struggling to charge more, or the coach who's grown their roster without ever raising rates (because you just want to "help people"), this episode was made for you.
I’m breaking down why rates matter (and no, this isn’t a “charge more” episode), how you can impact more lives without sacrificing your wellbeing or margins and why anything you’ve told yourself that seems logical is actually holding you back from building a business that gets you the freedom you actually want.
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