In today's episode of Tactical Business, host Wade Skalsky sits down with Tim and Sarah from Ann Arbor Arms. They discuss how their strong customer relationships set them apart from larger retailers. They share insights into creating a welcoming environment, their non-political approach to firearm sales, and how their niche in education and recreation has fostered a loyal customer base. They also touch on changes in the firearms industry, from concealed carry growth to the challenges of offering specialized services like gunsmithing. Tune in for an in-depth conversation!