Show notes
"It's trickle-down happiness."Our take on the tacos at Tacos Tu Madre (2:30)How David designed Aptive differently from all his previous companies (6:22)Secret #1: Create great company culture (6:38)Secret #2: Treat your team really well (9:00)Why attitude and work ethic are more important than work experience when hiring (10:15)Secret #3: Be accountable for customer satisfaction (12:35)Secret #4: Get out and experience your customer's perspective (12:55)Secret #5: Out-WOW the competition (15:49)Why cleanliness in your physical space is so important (16:00)Secret #6: A customer's name is gold (20:32)Secret #7: It's the whole team (24:20)How to find exceptional people to hire (24:55)Secret #8: Increase happiness and develop leaders (29:10)The one thing David recommends leaders do to create successful companies (32:01)Secret #9: Differentiate to produce results (34:10)Secret #10: Customers pay more for increased happiness (35:20)Secret #11: Share your secrets, don't be selfish (39:12)Secret #12: Strive for your greatest potential (41:10)Links we mention in this episodeAptive EnvironmentalTacos Tu MadreDelivering Happiness by Tony HsiehWatch Tacoincidence episode VIDEOSYouTube // Including this episode's video version (20:39)InstagramFollow David RoyceLinkedInFollow Scott PorterLinkedInFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWebsiteAbout TacoincidenceThis is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.